SHOWSTOPPING
Bringing life to Morrisons’ Christmas 2023 campaign through deliciously indulgent food photography.
To elevate their Christmas 2023 campaign, Morrisons needed a suite of beautiful seasonal photography across multiple channels such as in-store POS, print advertising, PR, collateral such as brochures, OOH, and Morrisons’ Food to Order website.
Taking a taste-first approach, Live & Breathe focused on creating a set of delicious shots that would drive shopper desire and sales. One of our key goals was to make the mouth-watering visuals feel totally achievable for every shopper.
We aimed to inspire both appetite and confidence in creating the ultimate Christmas celebrations at home.
![](https://liveandbreathe.com/public/assets/images/work/morrisons/J8226_Core_Mince_Pie_Reshoot_6x9-min.jpg)
![](https://liveandbreathe.com/public/assets/images/work/morrisons/J8226_Best_Beef_Wellington_flag_RT_RGB-min2.jpg)
![](https://liveandbreathe.com/public/assets/images/work/morrisons/J8226_Spicy_Box_1216x719_RT-min.jpg)
![](https://liveandbreathe.com/public/assets/images/work/morrisons/J8226_Best_Baking_Brie Web_RT_RGB-min.jpg)
![](https://liveandbreathe.com/public/assets/images/work/morrisons/c1_v1_J8532_Morrisons_Christmas23_Brochure_Mockup-min.jpg)
![CARLESBERG](https://liveandbreathe.com/assets/images/work/carlesberg/blockquote.png)
![CARLESBERG](https://liveandbreathe.com/assets/images/work/carlesberg/blockquote-mobi.png)
We’re absolutely thrilled with this project. It’s a perfect example of how L&B can marry strategic planning and exceptional creativity to deliver a standout campaign with real impact across all channels.
Marina Davies
Marketing Manager, Morrisons