DATA KINETICS

TOTAL.HUMAN.INSIGHTS

Uncovering opportunity with total human insights, powered by AI & empathy. Through the noise of human
contradiction, we find the signal for your brand.

kinetics

WHAT IS

DATA KINETICS ?

We all know human opinions are ‘kinetic’, or fluid, they shift depending on who we are in front of and the culture we are in – it's just part of being human.

But brands need clarity, that's why we created Data Kinetics. Unlike traditional research methods it doesn't ignore the contradictions, it ingests them, weights them, finds the right path through divergent motivations, and uses human empathy to evaluate and recommend action.

OUR CLIENTS

kinetics

Being human means we don’t make decisions based on logic, we are attracted to brands that speak to our identity, psychology and culture. Surveys and focus groups can't paint the whole picture.

Data Kinetics makes sense of contradictory actions and delivers a complete overview of culture,category, competitor and consumer. 

Launch Image

THE CHALLENGE

WE SOLVE

Data kinetics delivers depth of insight and volume

MAKING THE MAGIC

Combing sources and methodologies enables the delivery of TOTAL.HUMAN.INSIGHT

Who is in this category?

EXAMPLE SOURCE
+ Instagram
+ TikTok
+ Reddit
+ Quora
+ Discord

Why are they asking these questions, what motivates them?

EXAMPLE SOURCE
+ Conversational AI analysis
+ Meta psychology analysis
+ Contextual Emotional analysis

Where are they using and what are the demand spaces?

EXAMPLE SOURCE
+ Image Analysis
+ Logo Analysis
+ Social

What questions are they asking?

EXAMPLE SOURCE
+ Google Search
+ Keywords /Trends

When are they consuming?

EXAMPLE SOURCE
+ CRM
+ Shopper
+ POS

With what tools and channels are they using and how do they use them?

EXAMPLE SOURCE
+ Web analytics
+ Channel analytics
+ Business analytics

DATA KINETICS:

SERVICES AND PROCESS

 

CONTACT US WITH OFFICES IN LEEDS AND LONDON

Leeds HQ

Giles House
John Charles Way
Leeds
LS12 6QB


London

136 High Holborn
London
WC1V 6PX



 

General Query

0113 279 3232
[email protected]



New Enquiry

[email protected]


Get in touch


Live & Breathe