DATA KINETICS
TOTAL.HUMAN.INSIGHTS
Uncovering opportunity with total human insights, powered by AI & empathy. Through the noise of humancontradiction, we find the signal for your brand.
WHAT IS
DATA KINETICS ?
We all know human opinions are
‘kinetic’, or fluid, they shift depending on who we are in front of and the culture we are in – it's
just part of being human.
But brands need clarity, that's why we created Data Kinetics. Unlike traditional research methods it
doesn't ignore the contradictions, it ingests them, weights them, finds the right path through
divergent motivations, and uses human empathy to evaluate and recommend action.
OUR CLIENTS
Being human
means we don’t make decisions based on logic, we are attracted to brands that speak to our identity,
psychology and culture. Surveys and focus groups can't paint the whole picture.
Data Kinetics makes sense of contradictory actions and delivers a complete overview of
culture,category, competitor and consumer.
THE CHALLENGE
WE SOLVE
MAKING THE MAGIC
Combing sources and methodologies enables the delivery of TOTAL.HUMAN.INSIGHT
Who is in this category?
EXAMPLE SOURCE+ TikTok
+ Quora
+ Discord
Why are they asking these questions, what motivates them?
EXAMPLE SOURCE+ Conversational AI analysis
+ Meta psychology analysis
+ Contextual Emotional analysis
Where are they using and what are the demand spaces?
EXAMPLE SOURCE+ Image Analysis
+ Logo Analysis
+ Social
What questions are they asking?
EXAMPLE SOURCE
+ Google Search
+ Keywords /Trends
What questions are they asking?
EXAMPLE SOURCE+ Google Search
+ Keywords /Trends
When are they consuming?
EXAMPLE SOURCE+ CRM
+ Shopper
+ POS
With what tools and channels are they using and how do they use them?
EXAMPLE SOURCE+ Web analytics
+ Channel analytics
+ Business analytics
DATA KINETICS:
SERVICES AND PROCESS
Ground truth analysis
This sets the scene, data sourced from;
- CRM
- Survey
- Focus group
- Search
– Trends / Adwords
Category Extraction
Now we ingest thousands of declared category users and find the big Issues and opportunities:
Guides high volume topics of interests around category opps and issues
Qualified consumer extraction
Next we extract your Target Audience (and some ones you might not have thought of)
This guides on specific Topics of interest and consumer motivations for the qualified Target Audience set
Competitive analysis
Then look at the competitive Comms.
This enables us to find the white space opps and issues that works for your brand
TA Enrichment
Now we get deep
- Location
- Interests
- Psychology
- Buying Mindset
- Values
- Media
- Channels
- Affinities
- Allegiances
- Spend
Comms guidelines
And then deliver Comms guidelines to help achieve marketing goals – these include;
- Awareness
- Consideration
- Preference
- Loyalty
- Mental availability
Regional Nuance
Don’t forget cultural nuance – where does it diverge / cross over – market by market
- Occasions
- Cultural pillars
- Interests
- Opportunities of
relevance
Strategic recommendations
And finally, the guidance
- Positioning
- Messaging
- Channels
- Passions
- Motivations
- Watch outs
CONTACT US WITH OFFICES IN LEEDS AND LONDON
Leeds HQ
Giles House
John Charles Way
Leeds
LS12 6QB
London
136 High Holborn
London
WC1V 6PX
