FAMOUS
Less blending in, more standing out.
REAL TECHNIQUES SHINES
WITH ATTENTION-
GRABBING CONTENT.
Real Techniques, a globally renowned makeup tool brand, found itself at a crossroads. Facing fierce competition from budget-friendly alternatives and an industry flooded with beauty brands, they needed more than a campaign – they needed to drive fame.
Real Techniques had to reshape the consumer mindset, showcasing that high-quality makeup tools are just as crucial as the makeup itself. The goal was clear: create compelling content that not only got consumers talking but maximised their commercial potential. And there was only one content production agency for the job.
We are proud to work with Live & Breathe on this campaign to emphasise a fundamental truth: the tools we use are not mere accessories, but essential partners in the artistry of makeup. We believe in empowering cosmetics enthusiasts to elevate their beauty routines, recognising that quality tools are the unsung heroes behind every flawless look. We know that everyone has their own makeup secrets and hacks, and we want the #MakeYourStatement campaign to get the audience debating about them.
Emily Hudson
International Marketing Manager, PPI Beauty
SIX MODELS FOR
PHOTOGRAPHY AND
VIDEO. ONE FAME-DRIVING CAMPAIGN.
Live & Breathe (L&B) Studios launched Real Technique’s social and OOH campaign, ‘Our Tools. Your Way’. In a full studio takeover, featuring six models across two sets, the video production agency captured hundreds of stills and hours of footage. From still imagery for social and POS to scroll-stopping motion across TikTok, YouTube, and Instagram, the specialist team produced a bank of year-round creative assets. The result? Eye-catching content that Real Techniques can use to better connect to their consumers.
To amplify the campaigns reach, L&B Studios developed a short-form video for a social and OOH guerrilla stunt. Illuminating iconic landmarks in London, influencer Izzie Rodgers settled popular debates in the beauty community, calling for them to #MakeYourStatement. The campaign didn’t only grab the right attention. It helped Real Techniques create a powerful brand experience, reinforcing their position as the number one makeup tool in the market.
We love working with the team at Live & Breathe, they always create content with a social-first mindset which allows for impactful campaigns and clear brand communication. They continue to be agile and responsive to key social trends and their passion is admirable.
Megan Fisher
Morrisons Marketing Manager.
