ENGAGING
Evolving Epson's EcoTank and ReadyPrint Ink
Subscriptions Campaign
Epson needed to update their winning EcoTank
and ReadyPrint ink subscription campaign.
Leveraging their brand ambassador, Usain Bolt,
Epson wanted to showcase the cost and time
saving benefits of every EcoTank. Leaning on the
creative direction from their partner, Live & Breathe,
the independent agency developed a
series of digital and in-store Point of Sale assets,
targeting key locations across Europe, as well as
Turkey, Africa, and Israel.
This is our third year of working with Usain Bolt, and Live & Breathe have really helped to invigorate many of our Point of Sale and digital assets, to ensure the campaign remains fresh and engaging. Live & Breathe really understands the challenges we face in ensuring that our EcoTank printers and ReadyPrint ink subscription services remain relevant in today’s market.
Maria Eagling
Director of Marketing for Epson Europe
Live and Breathe were fantastic agency to work with on this project, they understand how to go above and beyond to reach excellence in getting both the best creative execution but also one that will deliver the highest level of return.
Lucy Brackett
C&C Marketing Manager EMEA
