ENGAGING Evolving Epson's EcoTank and ReadyPrint Ink
Subscriptions Campaign

Epson Banner

Epson needed to update their winning EcoTank
and ReadyPrint ink subscription campaign.
Leveraging their brand ambassador, Usain Bolt,
Epson wanted to showcase the cost and time
saving benefits of every EcoTank. Leaning on the
creative direction from their partner, Live & Breathe,
the independent agency developed a
series of digital and in-store Point of Sale assets,
targeting key locations across Europe, as well as
Turkey, Africa, and Israel.

CARLESBERG CARLESBERG

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Live & Breathe