PURPOSEFUL Creating real-life impact for the LGBTQIA+ community in the Metaverse

MASTERCARD MASTERCARD

Mastercard wanted to build on their commitment of the LGBTQIA+ community for Pride Month in 2022. Partnering with Live & Breathe, the Mastercard Pride Plaza was built in the Metaverse world ‘Decentraland’. Over a series of virtual experiences, Mastercard’s omnichannel campaign, ‘Your True Self is Priceless’, created a space for community members to connect, learn, and celebrate the power of embracing and living as your authentic self.

MASTERCARD MASTERCARD
MASTERCARD

157k unique
visitors

impressions on
social channels

10k Mastercard
branded wearables
distributed

140k engagements
on social channels

Dwell time over
10 minutes

OTHER CASE STUDIES

Live & Breathe