PURPOSEFUL
Creating real-life impact for the LGBTQIA+ community in the Metaverse
![MASTERCARD](https://liveandbreathe.com/assets/images/work/mastercard/img-1.jpg)
![MASTERCARD](https://liveandbreathe.com/assets/images/work/mastercard/img-1-mobi.jpg)
Mastercard wanted to build on their commitment of the LGBTQIA+ community for Pride Month in 2022. Partnering with Live & Breathe, the Mastercard Pride Plaza was built in the Metaverse world ‘Decentraland’. Over a series of virtual experiences, Mastercard’s omnichannel campaign, ‘Your True Self is Priceless’, created a space for community members to connect, learn, and celebrate the power of embracing and living as your authentic self.
![MASTERCARD](https://liveandbreathe.com/assets/images/work/mastercard/img-2.png)
![MASTERCARD](https://liveandbreathe.com/assets/images/work/mastercard/img-2-mobi-1.png)
![MASTERCARD](https://liveandbreathe.com/assets/images/work/mastercard/img-2-mobi-2.png)
![](https://liveandbreathe.com/assets/images/work/mastercard/icon-1.png)
157k unique
visitors
![](https://liveandbreathe.com/assets/images/work/mastercard/icon-2.png)
impressions on
social channels
![](https://liveandbreathe.com/assets/images/work/mastercard/icon-3.png)
10k Mastercard
branded wearables
distributed
![](https://liveandbreathe.com/assets/images/work/mastercard/icon-4.png)
140k engagements
on social channels
![](https://liveandbreathe.com/assets/images/work/mastercard/icon-5.png)
Dwell time over
10 minutes