Live & Breathe | Case Study | Morrisons

SHOWSTOPPING Bringing life to Morrisons’ Christmas 2023 campaign through deliciously indulgent food photography.

To elevate their Christmas 2023 campaign, Morrisons needed a suite of beautiful seasonal photography across multiple channels such as in-store POS, print advertising, PR, collateral such as brochures, OOH, and Morrisons’ Food to Order website.

Taking a taste-first approach, Live & Breathe focused on creating a set of delicious shots that would drive shopper desire and sales. One of our key goals was to make the mouth-watering visuals feel totally achievable for every shopper.

We aimed to inspire both appetite and confidence in creating the ultimate Christmas celebrations at home.

Our food styling maximised taste
appeal with delicious product
shots featuring added flourishes
and garnishes to get shoppers’
mouths watering.

Products were shot for a wide
variety of crops to maximise
appeal across in-store POS,
OOH, PR, and the Food to
Order website.


We’re absolutely thrilled with this project. It’s a perfect example of how L&B can marry strategic planning and exceptional creativity to deliver a standout campaign with real impact across all channels.

Marina Davies

Marketing Manager, Morrisons


Live & Breathe