World Duty Free has a long-standing tradition of running an exclusive London Gatwick Summer campaign every year, but the pandemic resulted in an unplanned hiatus.

Nevertheless, World Duty Free is thrilled to announce that the time has come to reignite this exceptional campaign.

Having started in June and running until October, “Wonderful World” has transformed the World Duty Free store in both terminals at London Gatwick into an oasis of amazing savings and unbeatable experiences.

Travellers are invited to relax, refresh and ready themselves for the summer adventure ahead of them, discovering different areas within the store space to relax, to take selfies and to sample products.

The campaign aims to drive footfall, sales and revenue by engaging customers with memorable experiences.

Speaking about the campaign Eve Fifer, Commercial Director in the UK for World Duty Free, said: “It’s great to be able to re-introduce our annual Summer campaign at London Gatwick.

“Live & Breathe have helped us to really bring this creative to life and make the store and the wider airport areas exciting, interactive and welcoming.

“All the elements combine to get travellers holidays off to a memorable start and feedback from our customers has been very positive.”

Nick Slow, Client Services Director at Live & Breathe, said: “Live & Breathe is absolutely thrilled to have been able to craft this extraordinary campaign for World Duty Free and London Gatwick in the post-pandemic era.

“We eagerly anticipate witnessing travellers immerse themselves in this Wonderful World, indulging in an array of amazing offers, and becoming a part of their most memorable summer holidays.”