Leading creative agency, Live & Breathe, today unveils a fresh new look for Epson’s EcoTank Inkies and ReadyPrint Ink subscription service, to boost sales in the autumn months.

Live & Breathe was tasked with creating a new look and feel for Epson’s two products, with both campaigns launching online, in-store, across social media and via on-demand TV. 

The team wanted to showcase EcoTank’s main selling point; the fact that its ink bottles mean customers can see the level and longevity of ink. To capitalise on this USP, the creative team turned the ink bottles into personal assistants, dubbed ‘The Inkies’, designed to make your life easier.

Meanwhile, the ReadyPrint ink is delivered to the consumer’s door, so the team wanted to play on the delivery service in the ad. Working closely with Gramafilm, the ad includes a parcel box that becomes the delivery van. It then transforms back into the delivery box when it arrives.

These campaigns are designed to elevate Epson’s creative look, modernise brand perception and allow Epson to stand out against competitors.

Rachel Leigh, Account Director, Live & Breathe, said:“We loved working with Epson on this product launch. Keeping everything in-house, we were able to work on the campaigns from strategy to delivery, using Gramafilm to create a brand new look and all 3D assets. We’re looking forward to seeing the ad live and the product on shelves.”

Lucy Brackett, European Marketing Communications Manager (Consumer) Epson, said: “These ads mark a fresh look for Epson. We love the work that Live & Breathe have done here, evolving the creative to create playful and eye-catching campaigns that are true to the brand. The work shows a unique understanding of our business and our customers.”