Watch our latest webinar with Benjamin Alalouff, Chief Strategy Officer, and Ed Steele, Senior Strategist: Shortcuts to Shopper Success.
Shoppers will no longer follow a neatly manicured path through your communications, instead, they may turn up at any time, and in any place within your ecosystem. Not only that, but they are also incredibly overloaded with noise, choice and competition. This need for constant decision-making causes shoppers to fall back on mental ‘shortcuts’, which allow shoppers to get what they want, without having to think about it fully.
We delved into these ‘shortcuts’ to uncover how brands can engineer them across their ecosystems. We explored new ways of securing recognition, quantity and quality of triggers, and how to create experiences that truly cut through the noise.
