Live & Breathe | Careers | Independent Agency

Strategy Director
London (Hybrid)

Who we are

We are Live & Breathe a fully integrated, fiercely independent agency that still possesses the passion and spirit that we started off with more than 30 years ago. Our goal is to do whatever it takes for ambitious brands to BE MORE.


We achieve this because together, we are more. With our multi-disciplinary team unleashing creativity to stimulate new growth for our clients.


The Role

As a pivotal figure for a global client, you will spearhead a team dedicated to crafting cutting-edge digital strategy solutions, including eCRM, loyalty programs, and website optimisation. Your role as Strategy Director will focus on elevating our digital offerings, ensuring seamless integration across all digital touchpoints, and driving forward-thinking digital engagement strategies.


You will lead in bringing projects to life, collaborating closely with the Strategy and Creative Directors on high-stakes initiatives. Your strategic acumen is complemented by a creative edge, allowing you to derive key insights from a variety of sources and navigate through complex digital landscapes. Your experience showcases a successful track record in developing comprehensive digital strategy campaigns, with a deep understanding of brand strategy, digital activation, eCRM, loyalty, website optimisation, social media, and influencer marketing, guiding creative direction, and establishing clear metrics for success.


A broad understanding and appreciation of back-end tooling, essential for crafting sophisticated digital ecosystems, and experience in designing seamless offline to online consumer flows, are critical. Experience in European/Global markets will be highly regarded as will top-tier agency experience leading digital strategy.



  • Lead the strategic digital direction for a global client, focusing on the evolution of digital engagement strategies - identifying insights that drive compelling digital propositions, designing digital ecosystem blueprints, and collaborating with our data team to define success metrics.
  • Demonstrate expertise in a wide range of digital touchpoints, with a talent for integrating digital strategies with other marketing channels to create exceptional digital experiences. This includes a comprehensive understanding of back-end tooling to enhance digital ecosystem functionality.
  • Skilled in building and maintaining relationships with the highest level of client stakeholders, with a keen ability to discover proactive opportunities for business growth.
  • Guide data teams in uncovering creatively rich insights, crafting narratives that highlight the value of our digital strategies.
  • Ensure your strategic outputs, including presentations, strategic toolkits, digital consumer journeys, or reports, make a significant impact, guiding our esteemed clients and their local markets.
  • Design and implement innovative offline to online consumer flows, enhancing the consumer journey and driving digital engagement.


Key Skills & Experience

  • Proficient in developing cohesive and impactful digital strategies that drive business success, with a particular focus on eCRM, loyalty, and website optimisation.
  • A broad understanding of marketing channels and customer digital touchpoints, including a deep appreciation for back-end tooling necessary for creating sophisticated digital platforms.
  • Expertise in mapping out digital engagement journeys and identifying opportunities to enhance the digital communications mix, with a special emphasis on designing offline to online consumer flows.
  • Exceptional written communication skills, with the ability to transform complex strategies into simple, compelling narratives and presentations. Simplifying complex content for various audiences is a key strength.
  • An innate ability to proactively seek out new opportunities to enhance our client’s digital footprint.

Live and Breathe value and embrace people from all backgrounds and are committed to attracting and retaining diverse talent.


And finally…

Alongside a competitive salary you will get the following benefits:

  • 25 days holiday + bank holidays
  • Truly flexible working
  • Birthday as holiday
  • Loyalty holiday scheme
  • Wellbeing Allowance
  • Finish Early Fridays
  • Paid time off to volunteer

Apply to this role

Interested in this role? Please email us your CV at [email protected]

Live & Breathe